Pay Per Click Campaigns

Pay per click advertising on search engines allows you choose keywords you would like your site to appear for when a search is performed and requires you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results. Pay Per Click (PPC) an online advertising campaign is much more effective - and complex. search engine services.

Known as paid placement, sponsored listings and simply "PPC ads," pay per click listings through services such as Google Adwords and Overture offer a way to buy your way to the top of search results for any term you wish. By 2010, online marketers will spend $7 billion dollars on PPC advertising (Jupiter Research). So PPC programs are only going to get more expensive and more competitive . Therefore, no matter how overwhelming and complex the process, it's critical to have an effective pay per click management strategy in place.

Pay per click - an online advertising works through a bidding process and ads appear prominently on the results pages of search engines such as Google, Yahoo and MSN. The highest bidder for a particular word or phrase receives top placement, and depending on the search engine, the top three to five bidders generally achieve placement on the first page of search results.

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